Research Proposal. Affecting Customers Loyalty. - 5045 Words

ACADEMIC YEAR 2007 – 2008 Grade: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Course No. Title: Marketing Research Programme of Study: Postgraduate Semester: Spring Instructor’s Name: Assignment due date: Title of the Assignment: Research Proposal. Affecting Customers Loyalty. Student’s Name : Chapter 1. Affecting Customers Loyalty. Background and Justification for Selection of the Topic. In today’s competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and†¦show more content†¦1970). Exit implies that the customers stop buying the companys services while voice is customer complaints expressing the consumers dissatisfaction directly to the company. Customers exit or change of patronage will have an impact on the long-term revenue of the company. Customers may be loyal due to high switching barriers or lack of real alternatives. Customers may also be loyal because they are satisfied and thus want to continue the relationship. History has proven that most barriers to exit are limited with regard to durability; companies tend to consider customer satisfaction the only v iable strategy in order to keep existing customers. Several authors have found a positive correlation between customer satisfaction and loyalty (Bearden and Teel 1980;Bolton and Drew 1991; Fornell 1992; Anderson and Sullivan 1993). Based on the future discussion, the following two hypotheses are proposed: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty. Objective 1: To indicate any relationship between loyalty and such pshycological factors as satisfaction, importance of relationship and others. Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. Objective 2: Define and dwell upon the levels of loyalty of customers, examin them. TheShow MoreRelatedSwot Analysis Of Staples Inc1582 Words   |  7 Pageshave an office supply superstore. When they first opened its doors to customers, office supplies were offered at the lowest costs, which is what they have been known for. Over the years Staples has had successful ventures domestically and internationally. However, with the changing times due to the technological era, the demand for traditional offices has been low which has resulted in Staples suffering from losses in customer foot traffic, sales, and profitability. In addition, outside competitorsRead MoreCurrent Market Conditions Competitive Analysis1606 Words   |  7 Pagesone major competitor to my product and that would be Samsung and Sony, however, the smart-phone is no comparison to any other phone in my era to date. The companies listed all sell Apple products. ( Sprint, T-Mobile, Verizon, and AT T ) The customers are everyone in our society; the majority of business all use Apple products, rather it be a Doctor’s office with check in availability with IPads, Apple IPhone for the Doctor’s, or a Restaurant with the ability to order online through your IPhoneRead MoreSwitching Cost Arise From The Asymmetry Information Between Firms And Banks1047 Words   |  5 Pagestheir customers, thus weaken the substitutability of loans offered by different banks (Shy, 2002; Vesala, 2007). In addition to the administrative costs of changing a bank account in the loan market, there are additional costs associated with information asymmetry that the current lender knows more about the quality of the firm than a potential new lender. Hence, this confidentiality allows banks to exploit their informational advantage over competitors and lock in their incumbent customers to earnRead MoreEco 561 Busi ness Proposal V21575 Words   |  7 Pages Business Proposal Paper Ronald S. Albergo ECO 561 3/11/2013 Kevin McKinley Introduction Within any industry the fiscal or economic goals are to increase revenue; determine the fixed and variable costs for the business; and determine how to maximize profit. In order to reach those goals an organization needs to establish the pricing structure, product differentiation, and how to minimize the costs for the product. In this proposal will layout the strategies to reach those goals in order to makeRead MoreCustomer Satisfaction in the Restaurant Industry3119 Words   |  13 PagesResearch Proposal Customer Satisfaction in the Restaurant Industry Part I: Research Proposal I-1. Research Background In today’s competitive dynamic environment it is crucial to maintain existing customers and gain new ones. This goes for the restaurant industry as well, where not only the quality of the food plays a major role, but also the quality of the service itself. This has been recognized by the restaurant X which offers traditional Greek food. DueRead MoreThe Food And Drug Administration1585 Words   |  7 Pagesuse to know as the T.V. dinner of the 1950s prepared in the stove comprised of portions of meat, vegetables and dessert in the divided foil tray. Multinational and national corporations must think of innovative concept to drive current and new customers to its particular microwavable frozen meals products. The microwavable frozen meals e.g. Healthy Choice, Lean Cuisine, Michelina s, etc. are occasionally healthier and/ or at times a better options for working families, individuals and society.Read MoreCase Study : Rip Van Waffles1211 Words   |  5 Pagesshould the compan y expand. Certainly, a slow and steady expansion strategy would continue to succeed but the two proposals are opportunities for global expansion that would speed the business’s development. The question is, should Rip Van Waffles pace itself or pursue a risky and ambitious growth strategy. Rip Van Wafels initially saw business opportunity in the market research which showed that the Dutch alone consumed 320 million Wafels. Therefore, it could become an American trend givenRead MoreThe Impact Of Brand Image On Consumer Purchasing Decisions3224 Words   |  13 Pages Research Proposal Part - B Title: An assessment of the impact of brand Image on consumer purchasing decisions: A case study of Prada’s hand bags Student NameNirajan Manandhar Student ID: (Words: 2,477) Contents 1. Title 3 2. Introduction 3 2.1 Research Rationale 3 2.2 Aim and objectives of the research 4 2. Literature review 5 2.1 Factors influencing customer’s perception of brand 5 2.2 Factors influencing customer’s buying behaviour 6 2.3 Relationships betweenRead MoreSwitching Cost Arise From The Asymmetry Information Between Firms And Banks1506 Words   |  7 Pagestheir customers, thus weaken the substitutability of loans offered by different banks (Shy, 2002; Vesala, 2007). In addition to the administrative costs of changing a bank account in the loan market, there are additional costs associated with information asymmetry that the current lender knows more about the quality of the firm than a potential new lender. Hence, this confidentiality allows banks to exploit their informational advantage over competitors and lock in their incumbent customers to earnRead MoreA Critical Evaluation Of Promotional Strategies Used By Coca Cola3741 Words   |  15 Pages Research Project Title: A Critical Evaluation of promotional strategies used by Coca-Cola in UK Chapter 1 – Introduction (1000-1500) 1.1 Introduction The marketing environment is continuously changing and to take advantage of opportunities and there must be a marketing strategy and strategic plans for organisation. The fast and the efficiency of promotion has become an essential factor for the success of a business project. Corporation is necessary to preserve unity, thus the statement amplifies